Evaluation- Part Four

Evaluation Question 4
Who would be the audience for your media product?
The target audience for our film would have been more than Film Noir fans; this would only have attracted a small part of the potential audience. The Thriller aspects of "The Case" also appeals to the much larger audience of Thriller fans.
The core audience would be teenage or young adult males; the sort of audience that usually enjoy action and adventure movies. These people would be able to identify with the protagonist, also a young adult male in an ordinary setting, energetic enough to involve himself in action scenes, and also a man with an interesting and unusual job, making him stand out from the crowd and be somebody to look up to.
The audience of Film Noir fans would also be very important to us. The efforts made throughout the film, with the characters, lighting and Mise-en-Scene, to invoke the style of classic Film Noir, would be an effort to draw in this audience and satisfy them that the film is "true" Film Noir.
The broader audience would be appealed to through the Thriller aspects of the film; 57% of the audience at our test screening believed that the genre of "The Case" was Thriller, showing that these aspects are strong. Thriller is a popular genre, and advertising the Thriller elements would draw in a bigger, secondary audience of casual movie- goers who might choose this over other films being shown at the time.
The fact that a British film is being made of an American genre could possibly damage any potential international audience. If more was made of the British location in the rest of the film, this would appeal to an American audience who want to see a quintessential British setting to firmly establish the film and give it an identity. "The Case" also seeks to attract American Film Noir fans by showing them that the film stays true to the conventions and style of the genre while still shifting the setting away from tradition.
The core audience of Film Noir fans are the true target, as we have to attract them by showing them that we have made something which the experts can recognise as Film Noir, while still making it an original film with a sense of identity to appeal to the mass audience.